It’s Almost Here: Uncertainty Advantage

Uncertanity Advantage

It’s almost here! After three years of research and a decade of application and practical lessons an exciting new book is scheduled for release during the second week of January, 2017! “Uncertainty Advantage: Leadership Lessons for Turning Risk Outside-In”, Archway Publishing (Simon & Schuster).

A dedicated website is under construction and a repository of leadership lessons is being built! It’s an exciting journey, exploring a market driven strategy to navigate uncertainty and gain market advantage. The book provides dozens of cases and examples (more about this in coming months) on how today’s growth leaders create market advantage by leveraging uncertainty and the apply risk methods, competencies and capabilities to gain greater insight and perception. Learn about how an offense-based, value creation market driven strategy compliments prior defense-based, value preservation risk strategies; event-based, compliance/rules-based and performance-based. Much more to come!

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