Leaders navigate uncertainty, managers manage risk. “Uncertainty Advantage: Leadership Lessons for Turning Risk Outside-In” will change the way you think about risk. A must read for both growth leaders and business executives, discover how to navigate uncertainty to gain market advantage.
What do Howard Shultz, Andy Grove, and John Krafcik have in common? They were able to look beyond financial performance and envision the market opportunity by better understanding uncertainty. Instead of a broad swipe at risk they focused on speed of decision making, navigating for advantage and the situation at hand.
Not based on theory, Uncertainty Advantage is the culmination of a decade of research, application and interaction with dozens of companies, and one-on-one discussions with growth leaders. Here are a few key issues addressed in the book.
- Can a market driven strategy to navigating uncertainty provide greater value to the business decision making process?
- Can growth leaders be more opportunistic when confronted with uncertainty?
- Do current risk strategies and programs, such as Enterprise Risk Management and risk to performance, come up short?
- How can an organization better accomplish the greatest return and opportunity in today’s complex, interdependent, rapidly changing, and globally connected business environment?
This book explores the exploding phenomenon of the Uncertainty Advantage through the market and growth leader’s lens. It provides dozens of cases, five critical and commonly shared principles and a transformation agenda. With change as the trigger and tangible growth as the business objective, the growth leader now has a new mindset, competencies and capabilities to gain market advantage.
Attend our Next Speaking Event
Preview the upcoming book “Uncertainty Advantage: Leadership Lessons for Turning Risk Outside-In” at the Resilinc event: Accelerating the Journey to a Resilient Supply Chain. Thursday, October 20 8:00 a.m., Short Hills, NJ.