Published On - February 22, 2017
Creative leaders don’t fear risk — they turn it into a money-making strategy
In 2008, at the height of the global recession, Hyundai Motor Company, like all other auto companies, was reeling from the sharp drop-off in vehicle sales. Fearful of losing their jobs and dismayed by the sudden plunge in the value of their homes, consumers were in no mood to consider big-ticket pur...